The Benefits of Keratin Blow Dries

The ultimate summer hair treatment

Smooth, manageable and healthy-looking hair is always in season. For clients looking to reduce frizz, soften unruly texture and make daily styling easier, a keratin treatment offers a polished finish without permanently changing the natural character of the hair.

Particularly helpful through humid weather and seasonal changes, this salon service restores softness, improves shine and leaves the hair feeling more controlled from wash to wash.

Keratin treatment being applied at Jo Hansford
A personalised keratin treatment in the Jo Hansford salon.
The treatment

What is a keratin treatment?

Keratin is a natural structural protein found within the hair. Heat styling, colour services and environmental stress can weaken the protective outer layer, leaving strands dry, rough and more prone to frizz.

A professional keratin treatment replenishes the hair with smoothing proteins, helping to rebuild the structure and seal the cuticle. The result is softer, glossier hair that feels easier to style and more resilient in changing weather.

Unlike permanent chemical straightening, a keratin service does not permanently alter the natural texture. It can be tailored to reduce frizz, relax unruly waves or curls and shorten drying time while preserving movement.

The aim is not simply straighter hair. It is smoother, healthier-looking hair that feels easier to live with every day.
Why clients choose it

The benefits of keratin

01

Frizz control

Helps keep the hair smoother and more manageable through humidity and seasonal changes.

02

Improved shine

Seals the cuticle for a glossier, silkier finish that reflects light more evenly.

03

Faster styling

Reduces drying time and the amount of heat needed to achieve a polished result.

04

Natural fade

Gradually fades over time rather than leaving a clear regrowth line.

05

Long-lasting smoothness

Results can last approximately 2-4 months with the correct home care routine.

06

Added protection

Supports the hair against future dryness and everyday environmental stress.

Keratin smoothing service at Jo Hansford Mayfair
Each service is adapted to the hair's condition, texture and desired finish.
Is it right for you?

A treatment tailored to your texture

Keratin treatments are particularly suited to frizzy, curly or difficult-to-manage hair when the goal is a smoother finish without permanently changing the natural texture.

They can also work well on colour-treated and chemically processed hair, provided the condition of the hair is carefully assessed first.

It may be ideal when

Your hair becomes difficult in humid weather, takes a long time to style or feels rough and prone to frizz.

A consultation is especially important when

Your hair is very fine, severely damaged or highly processed. Your stylist can recommend a gentler option when appropriate.

Protect your result

Keratin aftercare

The right home routine helps extend the smoothness, shine and manageability of your treatment.

Wait before washing Allow the full recommended setting time, usually 3 days, before shampooing.
Choose sulphate-free care Use a gentle formula such as Jo Hansford Everyday Shampoo to help preserve the treatment.
Reduce unnecessary heat Take advantage of the faster drying time and keep heat tools at a moderate temperature.
Shop Everyday Shampoo
Smoother hair, made personal

Book your keratin consultation

Every appointment begins with an assessment of your texture, condition and desired finish so the treatment can be tailored to your hair.

Book your appointment

Treatment suitability and final results vary according to hair condition, texture and previous chemical services.