The Winter Hair Shift: The Truth Behind Going From Blonde to Dark
“A hair transformation can completely boost someone’s confidence,” says senior colourist Taylor Clifton. “It changes how they see themselves and that shift is everything. People stand taller, they carry themselves differently, and that is what clients are really looking for.”
Right now, that confidence is showing up in braver choices. Clients are trading in long, familiar lengths for sharp, statement-making bobs. They are pairing the cut with colour that feels richer, softer, and more modern.
Gone are the days of one flat shade. Instead, 2026 is all about dimension- multi-tonal highlights or balayage and tones that evolve beautifully over time.
Of course, taking that leap can feel daunting, however with the expertise of the team at Jo Hansford London, nerves quickly turn into trust.
“People are often hesitant before a big change,” Taylor says. “Afterwards, they always say the same thing: ‘I can not believe I did not do this sooner.’”
The truth is a great colour transformation does not just change your hair- it changes how you see yourself.
Here, Taylor shares how she approaches major colour transformations - and what you really need to know before going from blonde to brunette.
BEFOREHAND: THE IMPORTANCE OF A CONSULTATION
“The first step in any colour transformation is always a thorough consultation,” says Taylor. “That is where the the journey begins.”
During this time, Taylor and the colour team look at far more than just your current shade. “We consider your skin tone, your eye colour, the condition of your hair, and your lifestyle. The goal is to create a colour that not only looks beautiful, but genuinely works for you and how you live.”
Before any colour is applied, careful testing is essential. “We always carry out a strand test so we can see exactly how your hair will respond and make sure the result is exactly what we are aiming for,” Taylor explains. “If it is your first time having a tint, we will also do a skin test beforehand to check for any sensitivity.”
It is a process designed to give clients complete confidence. “These steps mean your colour is not just stunning on the day,” Taylor says. “It stays healthy, wearable, and beautiful long after you leave the salon.”
WHAT TO EXPECT ON YOUR COLOUR CHANGE APPOINTMENT
“Your colour change appointment at Jo Hansford is a really exciting process,” says Taylor. “It is important to understand that great colour takes time. True transformation is not rushed - it is carefully built.”
Taylor explains that most major colour changes happen in stages, often with two or three applications in the first appointment, and sometimes additional visits to refine the final result.
Adding tone
“The first step is about laying the foundation,” she says. “This is where we introduce the key tone that will shape your overall look and complement your skin tone and style.”
Building depth
“Next, we start adding richness and dimension. This is what makes the colour feel luxurious and natural, rather than flat. It is the stage where the colour really starts to come alive.”
Final tweaks
“The last step is all about refinement,” Taylor explains. “We make small adjustments, add finishing touches, and perfect the tone so it looks exactly how you imagined - if not better."
It is a collaborative journey. “Each stage brings you closer to the end result. And when it all comes together, it is completely worth it.”
COLOUR FADING AND HOW TO CARE FOR YOUR HAIR
Changing your hair colour is always exciting - it is a fresh look, a new feel, and sometimes a whole new energy. As Taylor Clifton, senior Colourist at Jo Hansford, explains:
“When you change your colour -especially if there is blonde underneath - it is completely normal for it to soften a little at first. The key is how you care for it afterwards.”
If you have gone darker over blonde, your hair can be slightly more porous, meaning pigment may release more quickly in the early weeks. With the right aftercare and regular appointments, your colour will stay rich, glossy and beautifully vibrant.
Taylor recommends using the Jo Hansford Everyday sulphate-free, colour-safe shampoo and conditioner to gently cleanse and nourish the hair while protecting your new shade.
“A gentle, colour-safe routine at home makes such a difference. It helps lock in tone, maintain shine, and keep the hair looking healthy between visits,” Taylor says.
MAINTAINING YOUR NEW COLOUR
If you are naturally fair, the contrast between your roots and a new brunette, red, or copper shade can feel more noticeable. Transitioning from blonde to something deeper is stunning but it does require commitment.
“Darker shades over blonde look incredible, but they do need consistency,” Taylor explains. “Regular tint and gloss appointments keep everything seamless and polished.”
THE PERFECT TIMING FOR YOUR COLOUR CHANGE
If you have a holiday coming up, timing is important. Sun exposure, chlorine, and salt water are well known for stripping colour and causing unwanted fading.
“If you are about to spend time in the sun or swimming, I would always suggest waiting until you are back before making a big colour change,” Taylor advises. “You will get much more longevity from your new shade.”
Planning your transformation after your trip means your colour will look fresher for longer and your hair will thank you for it.
THE COMPLETE CHANGE
Colour change by: Jess
Extensions by: CJ
A full colour transformation is the perfect opportunity to refresh your overall look.
“When your hair colour changes, it can completely shift how you feel,” says Taylor. “It is a chance to reassess your makeup, your wardrobe, your overall style -everything can evolve with it.”
A new shade is not just about colour - it is about confidence. With the right care and maintenance, it will continue to feel just as beautiful weeks after you leave the salon.
